PREMAE SKINCARE OPENED IT’S 1st STORE AT ICONIC WHITELEY’S LONDON ON THURSDAY 7 AUGUST 2014
The store, located on the ground floor, Unit 27, is set to be a new beauty destination, mirroring and expressing the brands luxury Allergy free beauty focus.
Clare is a qualified Natural Lift Facial Massage Therapist, specialising in Non-Surgical Facial Rejuvenation using Indian and Japanese Massage, Reiki and Reflexology started her career in the Body Shop where she became a bit of a science geek (her own words). Through personal interest and her own skincare issues Clare sought to find a solution to her sensitive skin woes formulating and producing products in her Central London kitchen.
In December 2011 Lady Clare Eluka launched the world’s 1st Allergy UK Awarded Vegan beauty brand, Premae Skincare. On July 4 2014 Premae Skincare showcased it’s first mattifying mousse foundation, deemed ‘the healthiest foundation ever’. It claims to give more coverage than a BB & CC cream, its wearable, breathable and non-clogging.
It took Clare Eluka 3 years to conceive this wonderful MM Foundation formula travelling abroad and gathering the right ingredients. MM Foundation uses 10 probiotic ingredient and natural preservatives.
Premae foundation is suitable for all skin types and available in 15 luxury shades from Pale to very Dark, catering to classic combination dry, mature and sensitive skin. The shades are named Gluten-free wholegrain and superfood ingredients which resemble each foundation shade such as Rye and Quinoa.
I was fortunate enough to attend the store launch and meet this remarkable woman in the flesh. I even walked away with a pot of her amazing MM foundation. I think we can all agree that Clare should be congratulated on such a huge achievement. A living example that with hard word and determination, dreams really do come true.
Check out her full interview here
You can visit the store at
Premae Skincare Store
Mon – Sat 10am – 8pm
Sun 12 – 6pm